Bringing the clinical heart to the family business is Peter's sister, Jane Moon. A graduate of the University of Toronto’s Leslie Dan Faculty of Pharmacy, Jane built the clinical foundation that still guides her work today. She began her pharmacy career on the front lines of patient care, supporting Canadians through everything from minor ailments to complex chronic autoimmune conditions. Those experiences shaped her belief that health advice should be clear, thoughtful, and grounded in solid evidence.

Today, Jane brings that same professional rigor to Herba. She oversees product quality, reviews ingredient selections, and ensures every formula reflects the high professional standards she upheld in clinical practice. Her goal is simple: evidence-based wellness that helps Canadians make informed, confident decisions about their health.

Outside of work, Jane is a busy mom of two and a regular at the gym. And when the house finally goes quiet at night, you’ll often find her back at her computer, personally answering customer product questions because staying connected to the Herba community is how she ensures the brand stay true to its heart.